4K resolution for product images
4K resolution means an image about 4,000 pixels wide. What it means for product photos, why pixel size is not the same as quality, and when 4K actually helps a shop.
Glossary
Plain definitions of the terms used in fashion and ecommerce product photography, from ghost mannequin to garment fidelity.
4K resolution means an image about 4,000 pixels wide. What it means for product photos, why pixel size is not the same as quality, and when 4K actually helps a shop.
An AI fashion model is a person in a fashion image created by AI instead of photographed at a shoot. How it works, what to check, and how it differs from a virtual influencer.
AI product photography creates or edits product images with AI, starting from a photo of the real product. What it covers, how it compares with a studio shoot, and its risks.
Alt text is the written description of an image in the HTML alt attribute. Why product images need it, how to write it for clothing, and the mistakes to avoid.
Background removal separates a product from the background it was shot on. How it works, why clothing is harder than most products, and what to check in an automatic cutout.
Catalog photography shows every product in a range under the same setup, so all images match. How a catalog shoot works, what drives its cost, and how AI changes it.
A colorway is one color or color combination a design is made in. What it means for product photos, SKUs and color accuracy, and how AI handles colorways.
A detail shot is a close-up product photo of one feature, such as fabric, stitching, a button or a print. How detail shots are taken, which details matter, and why AI often gets them wrong.
DTC means a brand sells straight to its customers through its own store, without a retailer in between. How the model works in fashion and why it changes product photography.
E-commerce product photography is the set of images an online shop uses to sell a product. The usual image types, how it is produced, what drives the cost, and where AI fits.
Editorial fashion photography tells a story or sets a mood, in the style of a magazine spread, rather than documenting a single product. How it is made and how it differs from catalog work.
A flat lay is a product photo of a garment lying flat, shot from directly above. How flat lays are shot, what they show and miss, and how to turn one into an on-model photo.
Garment fidelity is how accurately an image reproduces the real garment: color, print, fabric, cut and details. Why it matters for AI fashion images and how to check it.
Ghost mannequin photography shows a garment in its worn 3D shape with no mannequin in the picture. How it is shot and retouched, what drives the cost, and the AI alternatives.
An AI image hallucination is content the model added, removed or changed without being asked. What it looks like in fashion images, why it happens and how to catch it.
A lifestyle image shows a product in use or in a real-looking setting instead of on a plain background. How lifestyle images are shot, where they are used, and how AI makes them.
A lookbook is a curated set of styled images that presents a fashion collection as complete outfits. What goes into one, how it differs from a catalog, and how it is made.
On-model photography shows clothing worn by a person, so shoppers see fit, length and drape. How a traditional on-model shoot works, what drives its cost, and how AI does it.
A packshot is a clean photo of a product on its own, usually on a plain white background. How packshots are shot and retouched, what drives the cost, and where AI fits in.
A PDP, or product detail page, is the shop page for a single product. What a fashion PDP contains, how it differs from a PLP, and what its images need to do.
Photo retouching is the post-shoot work that corrects and finishes an image. What it covers for fashion product photos, how it is organized, and what drives the cost.
A setcard, or comp card, is the short photo sheet with measurements that model agencies send to clients. What is on it, how it is used in casting, and its role in AI fashion images.
A shot list names every image a photoshoot must deliver, with product, angle, framing and styling. What goes on one for fashion e-commerce, and how it keeps a shoot day on track.
A SKU, or stock keeping unit, is the identifier a brand gives each distinct item it stocks. How SKUs work in fashion, how they differ from barcodes, and why they matter for product photos.
Return rate is the share of sold items customers send back. How to calculate it, why fashion items get returned, what returns cost, and where product images fit in.
Virtual try-on shows a garment on a person without it being worn. The difference between shopper try-on in the store and catalog rendering for product images, explained.
White background product photography shows the product alone on a clean, even white. How it is shot and edited, where it goes wrong with clothing, and what drives the cost.