NotShot

What a fashion photoshoot costs, and the alternative

A fashion catalog shoot runs into the thousands per day once you add up the photographer, the model, the studio, the stylist and the retouching, plus the hidden cost of turnaround days and reshoots. NotShot renders on-model catalog photos per garment, pay-per-render, in about 10 minutes.

Cost and turnaround comparison: traditional studio shoot vs NotShot renders

The line items of a real shoot

Photographer day rate, model booking, studio or location, stylist and assistants, and a separate retouching pass. Then the wait, and the reshoot when something is off.

What it adds up to per SKU

Spread across a modest catalog, the cost per usable image is high and the calendar is longer than the drop can wait.

The NotShot per-render model

Pay per render, no crew, no room, no minimum. Ten minutes from flat-lay to 4K on-model image.

When a physical shoot is still worth it

Hero campaigns and edge-case materials. For the everyday catalog, render it.

Try it on one garment and compare the math.