Botika vs NotShot: pricing, features and plans compared

Botika vs NotShot at a glance

Who is each option for?

Botika

AI-generated on-model photos for fashion ecommerce, sold as monthly or yearly credit plans with 150+ AI models, video, a Shopify app and an iOS app.

Pro (2K) starts at $55 a month for 50 credits and Advanced (4K) at $120 a month for 100 credits, which is $0.83 to $1.20 per photo. Credits roll over while you stay subscribed.

Best for: brands that want a large stock model library, video and app integrations, and for whom 2K is enough or a 4K plan fits the budget.

NotShot

AI catalog photography with a brand-owned model, an AI quality judge and 4K output on every frame.

Subscriptions or pay as you go, at 4 credits per 4K image. Current prices are on the pricing page.

Best for: catalog teams that need the same model on every product and want to pay only for renders that pass.

Feature comparison

Botika facts are from botika.com/pricing on 31 October 2026. Where Botika's pricing page does not state something, we say so rather than guess. Always check current plans on the vendor's own site before you buy.

NotShot vs Botika pricing: how each one charges

Botika

One credit is one photo; a video is 5 credits. Monthly plans let you pick a credit amount; yearly plans give the year's credits up front.

Botika 4K (Advanced) cost per photo by plan size

Because NotShot renders every catalog frame in 4K, Botika Advanced is the like-for-like plan. Every monthly and yearly step on Botika's pricing page on 31 October 2026:

The full Botika price list, every credit step included, is on our Botika alternatives page.

NotShot

A 4K catalog image uses 4 credits.

Plans and prices are on the pricing page.

Subscription credits refill each period and do not roll over; you can cancel anytime. Other actions: an 8K upscale is 3 credits, creating an AI model 4, a portrait 1 and an editorial frame 4. Re-light, texture and re-pose passes also use credits. Renders that fail the judge after a retry are refunded. Details in NotShot credit cost, explained.

That judge is the main reason the price of a NotShot render is a price for a usable image: every frame is scored against a rubric for its garment category before you see it, and a render that still fails after one retry costs nothing. How the check works: the AI judge and auto-refund. Current plans: the NotShot pricing page.

Pricing scenarios: 50, 100 and 375 images a month

Credits needed on NotShot against monthly cost on Botika at 2K (Pro) and 4K (Advanced). Botika prices checked 31 October 2026. NotShot plan prices are on the pricing page.

What the numbers say

• At 2K and low volume Botika is cheaper, and NotShot has no 2K tier.
• Rollover favors Botika: unused credits carry over while you stay subscribed, so a quiet month is not wasted. NotShot subscription credits do not roll over.
• Renders refunded by NotShot's judge are not counted, so the table assumes every image you pay for is one you keep.

Credit rollover: how it changes the math

Price per image only tells half the story. What matters is how many of the credits you pay for turn into images you publish.

• Botika: unused credits roll over without limit while you stay subscribed, and are lost when you cancel. A slow month is carried into the next one, so buying a slightly larger plan costs little in waste.
• NotShot: subscription credits refill each period and do not roll over. Pick the plan that matches your steady monthly volume and use pay as you go for peaks, instead of buying a bigger plan.
• NotShot refunds renders that fail the judge after one retry, so credits are not spent on images you would throw away. Botika's yearly plans include retouch rounds (2 on Pro, 3 on Advanced) for images that need fixing.

If your volume is steady, compare per-image prices. If it swings a lot from month to month, Botika's rollover can be worth more than a lower list price.

How to run a fair test of Botika and NotShot

Both tools let you start without a card, so the cheapest way to decide is a side-by-side test on your own products.

1. Pick five to ten SKUs that are hard to get right: fine knits, prints, sheer fabrics, logos and anything with a precise fit.
2. Use the same garment photos in both tools.
3. Compare the results at full size, not as thumbnails. Check stitching, print alignment, color and how the garment drapes.
4. Count only the images you would publish, then divide what you paid by that number.
5. Check whether the model looks like the same person across products, if that matters for your catalog.

New NotShot accounts get 50 free credits, enough for around 10 renders. Botika's free trial needs no card, but its pricing page does not say how many credits it includes.

Where Botika is stronger

A fair assessment of where Botika leads today.

• Credits roll over without limit while you stay subscribed.
• A Shopify app and an iOS app.
• A library of 150+ AI models, with exclusive models on Enterprise.
• Video at 5 credits per clip.
• Retouch rounds on yearly plans and white-glove QC on Enterprise.
• A cheaper 2K tier: yearly Pro works out to $0.83 to $0.92 per photo.
• An established brand with a larger customer base than a newer entrant.

Check current plans on Botika's pricing page.

Where NotShot leads

Specific capabilities that differ from Botika.

• Every catalog frame is 4K, while Botika offers 4K on the Advanced plan only.
• Automatic AI quality judge with per-category rubrics: a failed render is retried once, then refunded. How it works: the AI judge and auto-refund.
• Composable post-render passes: re-light, tune texture detail or re-pose the render you picked.
• Brand-owned, identity-locked models. Create a model once and the same person appears across the catalog. See consistent AI models and uploading your own model.
• Full outfits: 1 to 8 garments in one 4K render.
• 8K upscale for 3 credits when you need large files. Background in why 4K and 8K matter.
• Pay as you go with no monthly fee, alongside subscriptions.
• Hard categories such as swimwear and lingerie, where the judge checks garment fidelity before a render ships.

NotShot limitations: being honest

Newer entrant. Smaller installed base and customer-reference list than Botika today.

No stock model gallery. You create a brand-owned AI model or upload a model photo you have the rights to. If your workflow depends on picking from a library, Botika fits better.

No 2K tier. Every frame is 4K, so if 2K is enough, Botika Pro may suit you better.

No rollover on subscriptions. NotShot subscription credits refill each period and do not carry over, while Botika credits roll over while you stay subscribed.

No video, no public API, no Shopify app. If you need any of these today, Botika covers video and Shopify.

How a NotShot shoot works, step by step

We don't have public case studies yet, so here is the actual workflow and what each step costs.

1. Sign up. You get 50 free credits, around 10 renders, with no card required.
2. Set up your model. Upload a model photo you have the rights to, or create a brand-owned AI model (4 credits, plus 1 for a portrait). You do this once and reuse the model.
3. Upload your garments. Flat-lays or product shots, up to 8 garments in one look.
4. Render. A 4K on-model frame costs 4 credits.
5. The judge checks every render against the rubric for that garment category. A failed render is retried once and then refunded automatically, no ticket needed.
6. Refine the one you pick with re-light, texture or re-pose passes, which use credits.

Decision matrix: Botika or NotShot?

Which should you choose?

Choose Botika if:

• You want a large stock model library and video in one subscription.
• You need a Shopify or iOS app.
• 2K is enough and you want the lowest price per image.
• Your volume swings and you want unused credits to roll over.

Choose NotShot if:

• You need the same model on every product.
• You want 4K on every frame without moving to a higher plan.
• You want to pay only for renders that pass a quality check.
• You want the choice between a subscription and pay as you go.

Still comparing library tools? Our roundup of the best AI fashion model generators in 2026 covers more options.

Switching from Botika to NotShot

NotShot is an alternative, not a drop-in replacement. Test five to ten hard SKUs in both tools with the free credits, compare at full size, and count the cost per image you would actually publish.

For more options, see our Botika alternative guide with Botika pricing and free options, the three-way Botika vs Lalaland vs NotShot comparison and our roundup of AI fashion model generators. If you are weighing AI against a studio, read studio shoot vs NotShot and product photography cost.

Botika vs NotShot: frequently asked questions

New accounts get 50 free credits, around 10 renders, with no card required.

Render your first shots free.